Together with Herezie's social media forces, we developed various creative social contents and activations for Materne's Pom'potes and Mont Blanc (BEL Group). The brand being a strong partner of children across France, Angström designed stories engaging the community based on the brand assets, including characters representing the large range of tastes available. Children have been able to play on Pom'potes social platforms with the characters and the brand universe, growing the Facebook page to 260 000 fans.