Sept.
2012
Lancôme La Vie Est Belle
w/ Lancôme x digitas x publicis 133
our role
Creative Direction
Content
deliverables
Web design
UX-UI
Film Production
3D
Digital activations

For the global launch of La Vie est Belle Lancôme Fragrance, both Digitas and Publicis 133 asked us to work with them on the whole digital creative aspect of the campaign. Based on the work done for the TVC, we've crafted a digital platform telling the story of what would become the #1 selling fragrance in the world.

The website was designed to push all dimensions of the fragrance : the notes, the craftmanship behind the bottle, the muse Julia Roberts and the whole new statement of feminity by Lancôme.

To help the HTML5 development of the platform by Digitas, we've produced 3D film sequences helping an immersive navigation into the brand universe through "drag to reveal" features.