Veuve Clicquot launched a new champagne in 2015. A sweeter wine dedicated to be enjoyed in cocktail recipes targeting millenials. Together with So Bang, we developed the brand platform for the global launch of Veuve Clicquot Rich. Built around millennials uses of social media, the responsive website is pushing geolocated contents from influencers around the globe and is proposing innovative cocktails recipes for customers to understand new types of consumption for champagne.