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Van Leer Chocolate: brand redesign and activation
w/ Barry Callebaut North America x Angström
BRAND REDESIGN & ACTIVATION
LOGO
BRAND GUIDELINES
BRAND MANIFESTO
CAMPAIGNS
FILMS
PRESS
SOCIAL MEDA

Van Leer is a chocolate ingredient brand established in 1949 that has always played an important role in the North American food industry.
Since 2020, Angström has been working with the brand to assess its strengths and reframe its values to better suit new market circumstances and opportunities. This work allows us to deliver an updated and compelling story with a clear and distinctive voice and impactful campaigns : Bakery Foundation books, sustainability, films, social media...