TECHNAL, the brand of aluminium construction systems designed to inspire contemporary architecture, entrusted the advertising agency ANGSTRÖM with its new communication territory. The scope of the new campaign, dedicated to the French, Italian, Spanish and Portuguese markets, is supported by a new film directed by Audrey Mascina (Production: 15 Août) and is completed by a new sound identity and a press and digital presence.

Brand: Technal (Hydro Building Systems group)
Agency: Angström
Film: The Choreography

For the Brand: Virginie Barreau, Communication Director HBS
For the Agency: Franck Bréus, Founder
Creative Directors : Pascal Charvet & Thomas Lafourcade
Brand Consultant: Hélène Saint Loubert

Film Director : Audrey Mascina
DOP: Josep Pardo
Production: 15 AOÛT
Producer : Serge Castaldi
Dir. Production: Marie Caron
Production Exécutive: Skills
Post-production: Reepost
Music: Astral
Sound: La Cuisine