2012
Present
Francine
w/ francine x herezie
Launch Site
OUR ROLE
Design
UX-UI
Development
Content production
DELIVERABLES
Website
Activations
Social games
Films
Newsletters
APIs

For over 4 years now, we have been working with agency Herezie on everything digital for Francine.
We produced the website in 2012 and never stopped working on dialoguing with the large community of French cooks since then : social films, activations, new recipes, new products ... We all have been working relentlessly to make sure the conversation would never been over.
Francine is probably one of the most patrimonial French brand. Their flours are in every kitchen across the country, and inspired cookers for over 50 years to help them succeed in any recipe that they could think of.
The responsive website offers over 2 000 recipes and tips, coupons and a clear understanding of the brand and its products range.
All year long, we're working on activations on social and owned platforms through engaging games and contents to celebrate festive times of the year and new product launches.